Kind Aesthetic is a creative agency based in Brooklyn & BUFFALO, NY.
Kind Aesthetic is Sara Jones and Andrea Wenglowskyj. We are long-time collaborators, having met in graduate school at the School of the Museum of Fine Arts, Boston. We cultivated a supportive friendship and successful professional career through collaboration on projects and with our artist collective 3-art. Kind Aesthetic has been helping artists, creative entrepreneurs and small business owners all over the United States since 2012.
Sara is a painter with a devoted studio practice, in which she explores memory, domesticity, architecture and the sometimes fraught relationships we have with the spaces we inhabit. She has worked in the capacities of curator, graphic designer, art director, researcher and professor at such institutions as The Irwin S. Chanin School of Architecture at The Cooper Union, Pratt Institute, and the Museum of Fine Arts, Boston.
She is the resident designer and helps Kind Aesthetic’s clients visualize their brands by creating custom identities and print and digital collateral for their needs. She will help you source your visual inspiration, formulate custom color palettes, and create exciting visual ways to convey the feeling of your brand through typography and imagery.
Andrea is a photographer based in Buffalo, NY who is inspired and motivated by her Ukrainian heritage, using it to propel her research and travels, and as a subject in her work. She has worked with Storefront for Art and Architecture, the UBS Art Collection, Superfront BK and is a Fulbright grant recipient, in addition to being a researcher, writer and curator.
She is the resident portrait and product photographer and helps Kind Aesthetic’s clients plan from big-picture to the smallest detail, cultivating their ideas and scheming with them to assure their voice exists in a powerful way. Through many questions and laser-focused conversations, she will help you see your professional history and practice in a new light, help you to create compelling copy and refresh your approach to marketing and social media. Plus, she has a thousand ideas about how to maximize your time and can help you break down any large, looming project or goal into actionable steps.
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