5 Keys to Marketing for Shy Artists

Many artists aren’t outgoing. Heck, many artists are introverted. We know that we are supposed to make our work and get it out into the world, but this task can be stressful. On top of this, our work can sometimes be developed from a personal place, and it’s hard to share it in a way that feels genuine and not like you are bearing your heart to the world.

Luckily, you don’t have to be the life of the party to succeed at marketing, you just have to be clear and confident in your story. Marketing for artists is a necessity to get the opportunities you want. They won’t be achieved in a vacuum.

Artists networking at a DELVE event.

Artists networking at a DELVE event.

Here are 5 ways to overcome marketing anxiety if you have social anxiety:

  1. Get your Unique Story down pat. It’s a curated version of who you are, the one that is clear, accessible and helps you share the story behind your work, but not every personal detail. So that right there is a great way to put yourself out there in a way that is controlled but still relatable.

  2. Practice and memorize a really nice elevator pitch. This is a 1-2 sentence summary of who you are and what you do. Just memorize it so it sounds natural and conversational– not like a robot.

  3. Make sure your website is amazing. This is one of your biggest assets. Even if you have terrible social anxiety when talking about your work (most of us do!!!), then your website will speak volumes for your amazing work and professional acumen.

  4. Assure your visuals and documentation are gorgeous. Go back to the last point. This is a must for artists of any temperament, but especially important for people who will do a lot of their marketing online.

  5. Get really good at one social media platform. You can build a solid community of friends and supporters online. If you dedicate yourself to sharing your work and unique story on Instagram, for example, you will be marketing your work in an inspiring way without ever having to speak to anyone!!

Do you want more inspiring and practical advice like this sent straight to you? Sign up for our weekly newsletter. You’ll get weekly mission to improve your focus and practice. Don’t miss out!

© 2017 Kind Aesthetic, All Rights Reserved.

#IWillDELVE, a free 1 week challenge to help you get sh*t done

One of the hardest things to do as a busy artist is to set aside time to visualize your big career goals. It can be much easier to focus on the tasks at hand than to push ourselves outside the comfort zone and dream big. It can also seem easier to think and fret about making progress and not actually do anything about it. Well, it's time to just take action and make amazing stuff happen.

In this article, “Don’t Underestimate the Simple Power of Writing Down Your Goals,” the author writes, “Having dreams is one thing; actually accomplishing them is quite another, especially given the fact that relentless fantasizing may actually reduce one’s odds of achieving goals.”

Exactly. You need to write them down and make an actionable plan to achieve them. It sounds simple but can be quite daunting. So, we created a challenge to help kick start you into gear.

The #IWillDELVE challenge will help you:

  • Clear your mind and identify your top professional goals

  • Determine the first goal to accomplish that will pave the way to future success

  • Fess up to what is holding you back

  • Make an action plan to achieve your most pressing to dos

  • Find accountability

  • Get a huge goal accomplished in one month’s time!

If you sign up we will also be checking in with you personally to see how things are going. That way you get a little bit of built-in accountability with this challenge.

This challenge is free and self-guided, meaning you can sign up at any time. You’ll get a series of emails that will walk you through the steps. But don’t delay, because if you get started now, you know you are on your way to awesome things.

Sign up for the #IWillDELVE Challenge now!

© 2017 Kind Aesthetic, All Rights Reserved.

DELVE Interview: Rhia Hurt

WELCOME TO DELVE INTERVIEWS, A LOOK INTO THE UNIQUE PATHS OF ARTISTIC AND CREATIVE INDIVIDUALS. DELVE IS AN EDUCATIONAL AND COACHING PLATFORM TO HELP YOU GET THE BUSINESS SIDE OF YOUR CAREER IN ORDER. THE ARTISTS WE INTERVIEW ARE POSITIVE FORCES IN THEIR COMMUNITIES AND THEY SHARE TOOLS AND ADVICE THAT THEY'VE LEARNED TO INSPIRE EACH OF US IN OUR PROFESSIONAL AND ARTISTIC GOALS. 

Rhia with her recent installation, Stair Gazing, at the Visual Arts Center of New Jersey

Rhia with her recent installation, Stair Gazing, at the Visual Arts Center of New Jersey

Rhia Hurt is a fine artist currently based in New York City. She received her MFA in Painting at the San Francisco Art Institute in 2009 and has since shown her artwork in California, New York, Berlin, and Toronto. Her work is in private collections throughout the United States. In addition to her studio art practice, Hurt is also the Executive Director of Brooklyn Art Space & Trestle Gallery, an arts organization in Brooklyn, NY. She currently has a solo installation at the Visual Arts Center of New Jersey.

Can you describe your path as an artist – from where and when you began, until now?

My path has been an interest in art and interdisciplinary learning since I was young; in high school I excelled in English and Studio Art. I loved how personal stories in literature and art can teach so much about history, the natural world, power dynamics, and ourselves. I studied art and education in college and grad school, getting an MA in teaching and MFA in painting. I taught in public schools for 10 years before working in an arts organization and moving forward with a team to found a non-profit contemporary art gallery and educational program in Brooklyn. For me, art is a way to enter into and understand many topics and personal life experiences. It’s one of the richest ways to see many points of view on any subject, and does its work on multiple levels, intellectual, emotional, and physical. I have a vision for creating community around art making and observing through my work at Trestle.

What does a day or week in your professional life look like?

Star Bursts, 2016, acrylic and synthetic silk over wire, dimensions variable

Star Bursts, 2016, acrylic and synthetic silk over wire, dimensions variable

Professional and personal get all mixed together in order for me to get things done. My days are spent trying to get out the door, sneaking in an email, making a phone call, going to work, meeting with staff members, writing more emails, getting my son from daycare, playing, making dinner, doing bedtime routine, and then doing more work. I can work on my personal art projects in stages while tending to Gray. I observe nature with him, walk, and make things by sewing art components while Gray plays with blocks, or playdough. Sometimes we draw and paint collaboratively, while I do color studies. Studio time and alone time are rare these days, but I soak it up when I can. On the plus side, this alone time is very productive because I’ve been thinking of what I want to do for days before I actually get in there.

But days are not all balanced and perfect. My colleague and mentor, Mel Prest, once told me, “Artists don’t usually live ‘balanced’ lives; or if they do, it’s not all balanced at the same time.” So, to me that means some days/weeks/months I’m mostly focused only on my work as an administrator, some days I’m trying to figure out my and my son’s health insurance situation, some days I’m trying to figure out how to get to the gym, some days I get one or two or three hours in the studio, some days I work on my website or announcement, research and read, some days I go see art, go do a studio visit, or take an hour or two at home to pay my own bills, etc. I try to make sure there are things included in every day that “feed me” and inspire me.

What do you do to promote your work and get opportunities? What are some challenges you've overcome in expanding your audience?

Make work and talk to people. Invite people I admire to my studio. Promoting is not my strong suit. Making work that excites me is where I really want to spend my time. I love color, organic forms, the ability for my process to shift and surprise me. In my latest work, I create wire forms and sew canvas to them and paint both two dimensional and three dimensional structures. The forms are related to nature and the body.

Coalescence Cascade, Acrylic, canvas over wire. Approx 27 x 60 x 5 inches

Coalescence Cascade, Acrylic, canvas over wire. Approx 27 x 60 x 5 inches

I think momentum comes into play because work comes from work, as many artists (and other creative people) before me have noticed and said. Artists I’ve met with similar interests and values tend to share opportunities and I do too. It’s so great to be able to support fellow artists. So, again, I think the space to make work (mental and actual space) and a community of other like minded professionals is what keeps momentum going.

One challenge is finding an audience since I am not often thinking of that when I make the work. Over time the right people sort of find each other through looking and doing research, like going to see art exhibitions, following artists on social media, etc. My intended audience hasn’t ever really been collectors, but more other artists and art spaces I like. However, I have had a couple of collectors find my work through exhibitions and word of mouth. I currently have a show at The Visual Art Center of New Jersey. The assistant curator there, Katherine Murdock, saw my work in a mailer from another show I participated in and scheduled a studio visit, which led to this show. I think the best way to get out there is by trying out different avenues when opportunities become available. Over time, I’ve learned that I don’t need to say yes to everything (especially with time constraints). But I do say yes to participating in things when I believe in the project and the people involved.

Red Earth, Acrylic, canvas over wire. Approx 36 x 40 x 8 inches.

Red Earth, Acrylic, canvas over wire. Approx 36 x 40 x 8 inches.

What is a major goal you have set for yourself in the past year that you accomplished? How did you do it?

Keep making work and finding exhibition opportunities despite a challenging schedule with work and personal life. I have to do it or I would go completely nuts. I do a little everyday, even if it’s just sitting for 10 minutes and putting paints in order by color. These sort of things actually make me happy and feel more balanced and ready to start a new project. Deadlines and encouraging artist friends (like Mel Prest, Arlan Huang, Melissa Staiger, Jean Rim, Katerina Lanfranco, Myra Kooy, Lorrie Fredette, and Austin Thomas for example), studio visits into other studios and inviting artists and curators to mine, and collective critique groups like MAW (started by Katerina Lanfranco and Clarity Haynes),  and Trestle’s open critique, have helped me stay connected when things have sort of felt out of whack.

When I feel low about what I can’t get done, I remind myself that my experiences and efforts add up to something meaningful and important over time.

What’s the most valuable lesson you’ve learned from managing all your projects?

Try to work smarter not harder. Well, right now it’s smarter and harder, but I hope to cut back on the harder part at some point. When I feel low about what I can’t get done, I remind myself that my experiences and efforts add up to something meaningful and important over time. Also, the payoff to some work doesn’t happen right away or in a linear fashion. I think that doing the work for a long time is the only way to see the effects.

And where is one of your favorite places to go to be inspired?

Hiking in the coastal redwoods of the Pacific Northwest. And walking/running near the beaches there. I also love going to see art in small contemporary art galleries, LES like Invisible Exports and Chelsea galleries like Cheim & Read, as well as going to The Whitney, The MET and other great institutions in NYC.

Wings, Acrylic, canvas over wire. Approx 36 x 120 x 5 inches

Wings, Acrylic, canvas over wire. Approx 36 x 120 x 5 inches

 

 

© 2017 Kind Aesthetic, All Rights Reserved.

Estimated Quarterly Taxes for the New Freelancer (Part 2/3)

Welcome "Tax & Money Stuff" a column in partnership with Hannah Cole. Hannah is a tax expert who specializes in working with creative businesses and artists. A long-time working artist, the financial challenges of freelancers and small creative businesses are both relevant and personal to her. She is the founder of Sunlight Tax. Read her post about saving for retirement here.

With Hannah's unwavering expertise, we created the online course: The Ultimate, Honest Guide to Understanding Artist Taxes. It's a clear, motivating 60-minute online class that demystifies what your tax responsibilities are as an artist.


Guest Post by Hannah Cole

In my last post, I addressed a common dilemma for the new freelancer - an unexpectedly large tax bill in April. I explained self-employment tax, and why it catches so many people off guard. In this post, I’ll explain estimated quarterly taxes, which are the solution to that huge April tax bill.

You’ve newly struck out on your own, and you had your first profitable year as a freelancer. Congratulations! But when you prepared your taxes, you were blindsided by the enormous tax bill. You got a crash course in self-employment tax, and now you’re ready to set yourself up better for next year. It’s time for estimated quarterly taxes.

Last Love Song, Silica and Pigment on Linen, 24" x 20", 2014, by Matt Phillips

Last Love Song, Silica and Pigment on Linen, 24" x 20", 2014, by Matt Phillips

Estimated Quarterly Taxes – What They Are

Our tax system is called “pay as you go.” If you’re employed, your employer withholds taxes from your paycheck each pay period, so that at the end of the tax year, you should have already paid in approximately the amount of taxes that you owe. When you overpay, you get a refund, and when you underpay, you owe some more tax on top. But the idea is that you don’t pay all of your taxes for the year at one time - for almost everyone, setting aside that much money would be difficult.

When you freelance, there’s no employer to withhold tax for you, so it becomes your job. (Yes, another burden of the gig economy). Everyone knows, and that includes the IRS, that it’s much harder to pay one big bill than several small ones. So to approximate the withholding situation of an employer, the IRS requires freelancers who owe at least $1000 in tax to make estimated quarterly payments.

It may seem yucky to have to pay taxes four times a year instead of just once, but it’s a good thing. Breaking it up into quarters makes the payments much easier to handle. And you avoid an unpleasant surprise in April.

What are the deadlines?

April 15, June 15, September 15 and January 15

How much do I need to pay?

Generally, you need to pay in 100% of the tax you owed in the previous year, broken into four installments. If you meet this threshold (called a “safe harbor”), you generally avoid penalties and interest. If you make over $150,000 in adjusted gross income (or $75k if you are married filing separately), then you must pay 110% of last year’s tax.

You can find this amount by looking at last year’s tax return. Be sure to look at the line that states your total tax for the year, and not just the amount you owed when filing. Take this total tax number, divide it by four, and that’s each estimated quarterly payment amount.

Traci Talasco, Juggling Act: Various States of Balance and Imbalance, 3/4" plywood, interior paint, dollhouse furniture, (4) 12 x 12 inch panels, 2012.

Traci Talasco, Juggling Act: Various States of Balance and Imbalance, 3/4" plywood, interior paint, dollhouse furniture, (4) 12 x 12 inch panels, 2012.

What about the huge variations in my income year to year?

Good point. You’re a freelancer. You have great years and not-so-great years. If you expect to make substantially less money this year than last, and don’t want to pay more taxes in than you need to, you are allowed to pay 90% of your total tax due for the current year in four installments.

But how do I know what my tax due will be this year, since this year hasn’t finished happening yet?

A fine point again. That’s why most people choose to pay 100% of last year’s bill. It’s much easier to calculate. But you are the best person to make an estimate of how good your income will be, and if it is truly going to be much lower this year, you are allowed to base your estimates on this year’s income instead of last year. 90% of this year’s total tax due is a “safe harbor” amount - meaning, so long as you have paid at least that much, you will not be assessed any penalties or interest.

So paying estimated quarterly taxes of 100% (or 110%) of last year’s tax or 90% of this year’s tax keeps you safe from penalties and interest. Excellent.

But you can still be hit by an unexpectedly high tax bill in April if your income is higher this year than last. This is where the word “estimate” is extra relevant. Estimated Quarterly Taxes are just that - estimates. The IRS does not expect you to predict the future perfectly. (But if you can, expect a call from me for some stock tips). There’s no one in a better position to judge whether this is a good money year or a bad one than you. So if you just hooked a big client or got an advance on your novel, it’s a good idea to increase the amount of estimated taxes you pay in. You can increase your payment or make an extra payment at any time. And it’s better to do it as the income comes in than later. We’re all human, and money tends to get spent, so make an extra payment right when you get the big check. Don’t wait until it’s disappeared into bubble gum and comic books.

One last point. Remember state taxes. States vary. Many don’t require estimated quarterly taxes (some do!), but don’t forget that you will still owe them money (unless you live in one of the handful that don’t have income tax).  A good practice is to look at last year’s state tax owed, and set that amount aside. You can do it in chunks, as income comes in, or divide that number by 12, and put aside that amount each month into a separate bank account. That way, when you do get your April tax bill, the money for state taxes is there for you.

Estimated taxes take a little getting used to, but once you’re in the rhythm, they’re not so bad. The key is to become familiar with calculating (and recalculating) them, setting aside enough of your income in a separate account, set the deadlines on your calendar, and make paying them a habit. In my next post, I’ll discuss the methods of paying estimated quarterly taxes; what your options are, how to estimate what to set aside, and some tips to help your cash flow.

Hannah is a tax expert who specializes in working with creative businesses and their owners. A long-time working artist, the financial challenges of freelancers and small creative businesses are both relevant and personal to her. She is the founder of Sunlight Tax. follow Hannah on Twitter at @sunlight_tax, or sign up for her newsletter to get friendly, timely updates about money stuff for creative people.

 

 

 

Disclaimer: This is meant as a guide, not professional advice. If you have questions about your own situation, talk to a tax professional.

This post was originally published on August 4, 2016

© 2017 Kind Aesthetic, All Rights Reserved.

Artists, let’s talk about money.

Artists can have a lot of hangups around money. Money can be a sensitive subject regardless of industry, but it especially seems to be in the arts. It can be hard to put a number on an idea, a talent, or a piece of art that has no comparison.

The relationship between money and art is complicated. Common thoughts are:

  • How does one put a monetary value on fine art?
  • If I sell products, does that devalue my art work?
  • If I want to be paid for my work, does that change the reason I am making it?
  • I do other things besides sell my art. Does that mean I am not a real artist or art business?

But guess what? All artists deserve to be paid fairly for their work.

“We’re trained to feel that it’s impolite to discuss money. In the art world, [often] the person we are dealing with, be it a gallery director or curator, has a broad view of a whole bunch of different artists and [can see] where we fit in among them. But if we as artists are not talking to each other about money, we are not operating with as much information as they are. So I think that artists should to talk to each other about money. They should be open and transparent. And the more we promote the culture of transparency around money the more it helps everybody. Sharing this information with each other IS artist empowerment.”

- Hannah Cole of Sunlight Tax, from the course The Ultimate, Honest Guide to Understanding Artist Taxes

Many of us have the goal of selling our work, but remember that sales are usually not the only way an artist makes money–even the most well-known and successful artists often do more than just sell their work to survive. Thinking nimbly and branching out about how you earn money to support your practice will help you to achieve success.

Ways to earn money that aren’t sales of work include:
Grants, residencies, teaching, speaking fees, public art commissions, private commissions, commercial art (maybe you are a painter who sometimes sells illustrations to magazines and websites), sales of editions or multiples, writing, design work, and the list goes on and on.

The good news is, that if you are doing any of these things already, they bolster your business and support your practice! Artists should be honest with each other about what all they do to support themselves and their work. It’s revealing, but also super inspiring, to learn that our peers have various gigs and structures in place. Everyone’s path is different and unique, and we can all learn from each other. It also might remind us that choosing our own path will lead to our own versions of success.

So, what is your story? Take some time to list all of the ways you support your art business and how these experiences have shaped your practice, expanded your network, and influenced how you spend your time. We are in the same boat as many of you and do lots of things to support our individual art practices: creating blog posts, helping artists by leading classes, workshops and individual coaching, and selling our services. Sara also teaches, and Andrea does commercial photography. We seek out grants and residencies. We’re busy, yes. But this stuff fuels our connection with our art-making and our community at large.

Check out our videos from DELVE: Comedy + Art, a networking event where artists Alex Gingrow and Michael Scoggins share their unique stories.

We’ve seen that if you can harness the storytelling potential of your experiences to share your practice, then you are well on your way to an effective marketing campaign to grow your audience! And once your audience grows even further, you have even more ammunition in support of yourself not only as a professional artist in the eyes of the world, but also as a viable business.

© 2017 Kind Aesthetic, All Rights Reserved.

The Ultimate, Honest Guide to Understanding Artist Taxes

Whether we like it or not, tax season awaits. We figured why not embrace it by getting empowered with a ton of knowledge about taxes, money, and what that means for us as artists? You should join us. It'll be fun–We promise!

We know we've had questions for years about taxes and Schedule Cs and all that stuff. We talked about it with friends and colleagues, who also felt themselves shrink away from the topic with confusion. That's why we are so excited to bring you a brand new online course called:

We have teamed up with artist/tax expert/wonderful human Hannah Cole of Sunlight Tax to demystify your tax responsibilities as an artist. Hannah speaks clearly, without jargon, and explains tax concepts in plain English.

We met Hannah in Brooklyn – she now resides in North Carolina – when her studio was down the hall from ours. An amazing artist, she got licensed as a tax expert and specifically works with artists and creative businesses because she gets it, she gets us, she is one of us! Hannah is a totally smart, badass woman and we couldn't be more excited to be collaborating with her.

With a better understanding of your money, we hope to help your art business grow. With Hannah's expertise and support, we are taking the fear out of money and empowering you to be a successful business. You can do this!

Throughout the process of making this course with her, we have learned so much. She has so many clear examples and literally translates all the confusing IRS language into phrases that ring with clarity. This course we created is a labor of love, and is a must for anyone who has ever been the least bit confused about how their art practice fits into the greater tax world.

A number of confidants have already taken the course and are saying things like:

Taxes can be intimidating and confusing. Tax professional Hannah Cole is just the opposite. In The Ultimate, Honest Guide to Understanding Artist Taxes, she delivers clear, concise, information with an encouraging and empowering style.
— Alix Sloan

Go ahead and sign up below to get notified when the course launches on February 7th, and so you can get an amazing discount and be ready for tax season!

 

 
 

© 2017 Kind Aesthetic, All Rights Reserved.

Inspiration for 2017: Branding, professional and tax resources

Do you have any of this in mind for 2017?

  • Set some huge professional goals and achieve them.
  • Connect with an audience that likes and supports my work.
  • Feel confident about how I talk about and share my work online.
  • Be inspired to take action on projects that truly matter.
  • Professionalize my practice in terms of money and marketing.

If you thought "yes!", to one or any of the above, then check out these amazing free resources that we've developed for you over the past few months. They will help you refocus after the holidays and make 2017 your best year yet!


THE KIND AESTHETIC 2 WEEK BRANDING CHALLENGE is a motivating way to help you create a solid foundation for your personal brand, which will make marketing your work easy. Sign up here. (It's an ongoing challenge so you can start at any time.)

We're visual artists and creative entrepreneurs, too. Sharing your work in a way that feels good can be overwhelming. You'll receive one email with a 5-15 minute challenge every day for the next 2 weeks.

 


Get our free 30-minute branding guide, specifically for artists and creative entrepreneurs here.

Take charge of how to clearly and genuinely articulate what you do and connect with the right audience. Plus, find more time to actually do what you love: make your work!

As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one?" The answer is YES! And it already exists within you.


We are compiling an ongoing list of resources and inspiration called the DELVE Action Guide for Artists & Creatives. We need you to add to it. Tell us what you and your friends are doing to make the world better, more informed, educated, and kinder. What are you doing to take action? Comment on the page or email us.


We've partnered with the amazing artist/tax expert, Hannah Cole, of Sunlight Tax to bring you a series of posts about Tax & Money stuff. And spoiler alert: we'll be launching an incredible tax course for you really soon. It's the answers to everything you've always wanted to ask about your artist taxes. Stay tuned.


And don't forget to always check out when we might be hosting a live DELVE workshop near you, or ask us if we will host one for your group! And explore our blog for some great advice and guidance.

For 2017 we are working hard to bring you some online classes that are affordable and extremely useful and productive. But the biggest goal we have is to continue to build connections and our community of artists and creatives to make positive change, educate each other, and have meaningful conversations to take action on projects and causes that matter. Stay tuned!!

© 2017 Kind Aesthetic, All Rights Reserved.

Consider your accomplishments.

It's that end of the year time: busy, overindulgent, full of coughs and colds, and self-reflective. In a short time, we'll be sharing a new online class with you to help you plan for and achieve your biggest goals. In the meantime, we are asking you to do one thing this weekend:

 

It could be as big as a solo show or as small as a new idea. It could be as exciting as a new child to as mundane as cleaning out your closet. Everything counts. Congratulations, we are sure it's a really long list.

Sara & Andrea

ps. If you want to be the first to know when our new online course is launched, sign up here and you'll get a special discount.

© 2017 Kind Aesthetic, All Rights Reserved.

Announcing the DELVE Action Guide for Artists & Creatives.

We've started compiling a list of resources and inspiration called the
DELVE Action Guide for Artists & Creatives. We need you to add to it. Tell us what you and your friends are doing to make the world better, more informed, educated, and kinder. What are you doing to take action?

November was tough. Our job and mission is to make your lives easier. We want you to feel confident sharing your work and story with the right people, get organized and get the professional side of your careers in order so you can do the amazing things you are destined to do. But the 2016 presidential election happened, and we were blindsided by the Trump victory. We have been struggling with how to take action, how to make positive change in light of something so daunting. We are smart women, but not overly outspoken and we don't consider ourselves political activists. But we believe that truthful information is power, education is key and that artists and creatives are needed now more than ever. We know that many of you are in the same boat.

As we started to talk with clients and friends over the past few weeks, we are seeing so many powerful projects and small actions happening. We view them as a point of inspiration, a resource, something to participate in; especially if you've been feeling like us: confused and frustrated at the state of affairs in the United States. Each small action, each local action, each silent action counts.

So far, we've put together a curated list of projects and resources that have organically crossed our paths. But we want it to be more. Comment on the page and tell us what you are doing. Email us at hello@kindaesthetic.com with projects and images. We will share as much as we can. Thank you for being part of our community.

© 2017 Kind Aesthetic, All Rights Reserved.

I am an artist.

We need artists now more than ever as the dawn of a new presidential term is upon us. Remember to own your profession – this important identity – since your job is to process your world for your audience. Your job is to bring us the opportunity to experience something outside of our everyday lives. Your job is to give us something to think about. Your job is very important.

Your work does not necessarily have to be political to make an impact. Nor does it have to be your full-time profession. If you identify as an artist, say it.

I am an artist.

Change, compassion, awareness, beauty, cathartic experiences, togetherness, anger, confusion, meditation... all of this and more is our job to convey. Thank you, artists. Let's get to work.

© 2017 Kind Aesthetic, All Rights Reserved.

How maximize your time, get organized & generate more work.

Let's start with the bold reminder that you can put yourself first. 

We know you have families and major responsibilities, so there is a struggle between showing up for your practice and showing up for everything else, especially when it isn't your full time work. If you are like us, when you are busy, it's hard to get organized because it feels overwhelming. So, we made a tool for you:

DOWNLOAD THE DELVE WEEKLY PLANNER!

We have been planning out our weeks like this for years, on paper! Call us old fashioned, but filling out and crossing off tasks in a beautiful design gives us much pleasure. There are notes included inside to get you started, organized and productive.

Organize your week.

Let's take a step back and start with breaking down everything you need to do in order to see the big picture. For the most part, all of your tasks should fit into the following categories:

Making money:  This is self explanatory and a necessary part of your schedule, but think about if there is any time that you could be using more wisely on a day to day basis–commuting, lunch time, etc.– if your job is not related to your practice?

Family/Personal:  Taking care of yourself and your family is very important, maybe the most, right? Every once in a while, though, can you delegate a responsibility to buy yourself some more work time?

Studio/Creating:  Ultimately the most important time, it's helpful to set out with a weekly goal in mind of how much time/what you want to accomplish in the week and write it into your schedule. You need to show up.

Office Time: This is all the stuff that supports your practice: writing, marketing, social media, applications, finances, etc. What is on your docket this week? We have found that doing a little bit a day makes the most impact.

Networking/Learning for Practice: Are you taking strides on a weekly/monthly basis to connect with your community and/or learn new skills?

Life Stuff: We all have to acquire groceries, cook food, clean, and do laundry. Make sure you account for that in your week.

Inspiration Hours: We all need time to just be, and be inspired. Maybe you daydream, go to a museum, read, or be with friends. It's important.

Ways to maximize busy times and stay present in your practice:

Stay confident and talking: One great thing about socializing is that you can secretly use it to practice talking about your work in clear ways, and stay focused on building confidence around sharing your work. Make the conversation more exciting than just the same old: it's about your work!

Write down everything you want to get done: Simple as that, you can see what you need to prioritize. 

Plan it all out. You have to get a lot done in a given week, so if you have a list you can refer to, you can just keep crossing things off it. Winging it does not work.


Remember to do the best you can, and by starting out with a plan, you'll
get there faster and with less stress.

We each sit down at the beginning of each week, usually a Sunday night, and consult our big giant list, and then insert it our daily to-dos into our weekly planners. This gives us a physical place to consult, cross off, and keep planning. It works wonders, so keep it by your side!

Stay focused, artists and creatives. We are here for you.

© 2017 Kind Aesthetic, All Rights Reserved.

A 2 week branding challenge and 2016 update!

Hi everyone!

This is just a note to check in and let you know about some exciting new resources and projects we are developing for you. And hey, they are really good resources. And they are free!

1. Sign up for the Kind Aesthetic 2 Week Branding Challenge.

We know, a challenge? Don't roll your eyes! If you've ever met us, you know this came with a lot of thought and testing. It will definitely help you improve the way you communicate the unique story behind your work, and therefore help you build a strong foundation for your personal brand. This challenge will take you less than 15 minutes a day, and will result in a clear, confident way to share your work with your ideal audience, and build a community around what you do.

2. Download our 3-Step Branding Guide.

We are trying new ways to bring artists and creatives free resources to help you best communicate your work – in writing, in person, and online. If you spend 30 minutes with this guide, it will help you ask yourself the right questions so you can feel better about how you market your work.

3. New online classes on the horizon..... keep a lookout!

We've attended many group training seminars, conferences and workshops. The consensus, is, artists and creative entrepreneurs have a hell of a lot to do, and often we work alone and it's hard to find the resources we need for marketing, finances and more. So, we are developing some online classes to be launched in early 2017 to help you through the tough stuff. They will be affordable and in collaboration with other experts. So, stay tuned. We are here to help!

Email us with questions or requests!

 

© 2017 Kind Aesthetic, All Rights Reserved.

The quick KA guide to genuinely sharing your work.

It all starts with your work. Whether you are a visual artist, a writer, a designer, a photographer, musician or a comedian, your art comes first and must be developed and nourished.

Once you have a body of work you want to share with the world, you need to get it out there to the correct audience who can support you. However, you want to make sure you share, or market, your work in a way that feels genuine and that looks really, really good so you can feel confident and excited about it.

Here is your quick guide to developing all of the proper materials so that you can indeed share your work and get the opportunities you want.

1. Define your unique story. This is the foundation of your personal brand, or who you are as a professional artist or creative. Spend time with this step first.

2. Get your visuals together. Photograph your work (art or products), and define your visual style. Oh, and do you need a logo? Answer here.

3. Remember that you are doing it right.

4. Get your website together.

Remember that your unique story is the most important part of sharing your work in a way that feels exciting and that will make sense to others. Sounding generic doesn't fly. Good luck!

 

 

 

© 2017 Kind Aesthetic, All Rights Reserved.

Personal branding isn't as scary as you think.

As an artist or creative entrepreneur who deals with making work that is close to your heart, incredibly intuitive and part of how you simply are as a human being, it can feel impossible to translate your work into words and marketing efforts that mean something real, that make an impact on the people that matter, and that feel right to you.

As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one? ‘Brand’ sounds like a word that only corporate companies use.” 

But you do have a serious business: your work. And you do indeed have a personal brand, it already exists within you.

That's why we created a free guide for you to get clear on your own personal brand once and for all. It's way easier than you think; it starts with putting your visuals into words and thinking about why you are unique.

Define your personal brand in 3 steps will walk you through it, and it only takes 30 minutes. To get this free guide, just fill out the form below!

© 2017 Kind Aesthetic, All Rights Reserved.