DELVE Interview: Amy Sande-Friedman

Welcome to DELVE Interviews, a look into the unique paths of artistic and creative individuals. These conversations are a branch of our DELVE Workshops and Events, where we celebrate and discover everyone's unique paths as artistic and creative forces.

Today we're excited to be speaking with Amy Sande-Friedman, an art advisor and co-founder of Brooklyn Canvas, a new collaborative endeavor with artist Eliza Stamps that creates original, one-of-a-kind pieces that are handcrafted in Brooklyn.

Thanks, Amy, for sharing your insight and process with us!

Photo credit:  Victor G. Jeffreys II

Photo credit: Victor G. Jeffreys II

Amy Sande-Friedman advises new and seasoned collectors on the acquisition and sale of Contemporary art by both established and emerging artists. Relying on nearly fifteen of years of experience in the New York art world, she works with each client’s aesthetic and budget to source works of art with sustained value and to negotiate the best terms of sale. Amy helps new collectors learn to navigate the art market and establish their own tastes. Whether a client is looking to buy one piece or build a significant collection, Amy makes the process seamless, educational, and enjoyable. 

She also has recently announced a new collaboration with Brooklyn artist Eliza Stamps: Brooklyn Canvas (BKCV). Each BKCV painting is original, one-of-a-kind, handcrafted in Brooklyn, and designed collaboratively by Stamps and Sande-Friedman. BKCV offers modern, fresh, and varied designs for homes and businesses. Based on BKCV’s commitment to art that is accessible and easy to live with, they offer paintings that express individual taste at price points within reach. The paintings come ready to hang, with finished sides, and require no framing. In addition to its retail offerings, BKCV collaborates with clients and interior designers to create custom paintings in the perfect size, style, and palette. 


Can you describe your path in the creative industry – from where and when you began, until now?

My father loves art, and I had amazing exposure to making and seeing things all over the world when I was growing up, but it was when I was a sulky teenager that paintings began to fascinate me, and I decided that I wanted to work in the art world. I was so lucky to get my first job out of college at Sotheby’s, where a 22-year-old gets a fantastic education in the art market. Over the next 15 years, I got a PhD in the history of art and design and worked at a few Contemporary galleries and for an art advisor. I have worked for wonderful people who are passionate about art and taught me so much about the business of buying and selling. I launched my own art advisory practice, knowing not only about the market and history of art, but also with practical knowledge. If you need to hoist an enormous painting up the side of a New York apartment building to bring it in through a window, give me a call. 

Can you describe a day, or week, in your professional life?

I love working for myself because no two days are a like. An ideal week would include:

*Seeing amazing works of art that I’ve never seen before that I can’t get out of my mind.
*Finding the perfect home for a work of art that I love.
*Overseeing the installation of a painting that brings a client’s home to life.
*Opening a client’s eyes to how her life can be broadened by living with art.

What is your favorite project that you've worked on?

There are aspects of all of my projects that I love, but my first clients hold a soft spot in my heart. They are a young couple who came to me with no idea of what they wanted to buy. However, they knew how much money they had to spend and that they wanted to put it in something with an established resale value. Through our conversations and by looking at images together, we discovered that their tastes overlapped in 1960s celebrity/fashion photography, and we have since built a wonderful collection. I know it’s a success story, because they have told me about their daily interactions with the photographs. Living with this work has in some small way changed their lives. 

What's the most valuable lesson you've learned from managing all of your projects?

I naturally have good attention to detail, but being an art advisor demands constant vigilance and wrangling. There are so many things that can go wrong between deciding you want a piece and hanging it on the wall. And, so many more if it needs to be framed or conserved or shipped from abroad!

What advice do you often find yourself giving to the artists that you work with?

The relationship between artists and patrons is as old as art itself. Artists need to start by feeling inspired and loving what they make, but there is nothing deleterious about seeking advice about the market. Because I believe that people’s lives are improved by living with art in their homes, I am grateful that artists make work that is intended for the domestic sphere. I love helping artists figure out how their big ideas can translate into readily sellable work.

And finally, where is one of your favorite places to go to be inspired?

I love the media-based art fairs like the IFPDA Print Fair and AIPAD (Association of International Photography Art Dealers). Because there is historical work mixed with Contemporary, you can learn so much about aesthetic and technical development over time. The dealers are incredibly knowledgeable and there are often piles of material that you can look through in addition to the installed work. I find nothing so inspiring as learning something new about art.  

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