No matter what your day job is, if you have a creative hobby or side business, it is most likely your biggest passion and something you deeply want to make your whole life's work and income. Having worked at different amazing jobs in New York City, we have marveled at learning what people do after work, what kind of art they create, and how they may identify on their own time. What amazing conversations happen when you discuss writing comedy, painting, or a budding stationery business with coworkers! It's so pleasing to learn about a work buddy's favorite thing.
Yet, those conversations can often end with feelings of defeat, since time often seems to be an issue. Creatives still have the responsibilities of normal humans and have to work regular jobs and do mundane things to make their lives work, or to fuel their passions. Don't feel defeated, it just takes some extra effort, planning and sticking to your calendar to make real progress.
From working with our amazing clients through the DELVE Toolkits for Artists and Creatives, we often see that they come in with an "all or nothing" mentality when it comes to separating the day job and making money from a creative endeavor. However, it's not so simple.
We often recommend ways to start building your creative business on the side, step by step, in manageable pieces. Here are four vital issues to consider before going all out:
- Is your product or service excellent and exceptional? Does it look amazing, stand out from the rest and made with exceptional quality? In this market of beautiful handmade, local goods, this is incredibly important. If you are offering a service, is your method tried and true and have you gotten good feedback?
- Do you know how to tell your unique story? What makes you stand out from the crowd? Is it your new innovative idea, craftsmanship, personality, creative history?
- Do you know how to make amazing visuals of your work? Word of mouth is the best way to get business, but having actual proof to back that up is key! If you have a discerning eye, then your ideal clients will also see that and want to hop on board.
- Do you have the capacity to schedule small amounts of focused time to this endeavor outside of your day job? From experience, we know that time exists and can help you harness it.
If you've answered I don't know or No to any of those questions, get in touch to talk. We can help you plan and tackle how to answer YES and move forward. Our DELVE Toolkit for Artists and Creatives is an answer—an important, effective, and non-threatening step to developing your passion into what it's supposed to be.
**Recently, a client said: Where have you been my whole life? Well, we are right here now! We promise it will also be fun!**