Overcome the time hustle.

The Disease of Being Busy  by Omid Safi struck a chord with us when we read it last year. We, along with everyone we work with, experienced such an intense bout of busyness over the holidays and then felt the pressure of starting the new year with a (self-imposed) vengeance. This article raises an extremely valid question: "How did we create a world in which we have more and more and more to do with less time for leisure, less time for reflection, less time for community, less time to just… be?" 

Well, it's because we want to succeed, make more money and make a long-lasting mark on the world, right? This drive is felt by the individuals and organizations we work with, and is extremely valid. Instead of an incessant cycle of maintaining a foggy hustle against time, we suggest that these motivators can inspire positive change. Therefore, taking the time to reflect, engage with community, and see the big picture can make a lasting difference in how our time is used.

We hear these sorts of things every day:

  • "I am getting older and I need to make progress now."
  • "I've already wasted so much time."
  • "We have to get this project done in (insert short amount of time here.)"

We propose two ways to turn the busyness and the hustle against time into purposeful action:

  • Be specific about what needs to be accomplished. This means a good old-fashioned meeting to reset and take a look at the big picture. Remembering why you are doing things in the first place assures that actions and getting really busy doing them can be intentional and directed. And the trick is, you won't just be busy, you'll be making a goal happen.
  • Look back on and celebrate past accomplishments and progress in order to look to the future. Pat yourself on the back. It's a really good thing to do. 

Interested in making your creative project or business thrive in the real world? We can help creative entrepreneurs, organizations and brands use art, design and communal action to create a stunning visual and collaborative idea that engages with your desired audience in a meaningful way. Get in touch, take a look at our Kind Aesthetic case studies to see more. 

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