Fact: you are the only person in the world who does exactly what you do in your unique way.
As artists and creatives, we all occupy so many different roles in our lives that sometimes we need a boost in seeing the big picture. We need to assure that we stand out in our vibrant, saturated, creative communities. So, how do you let your audience know who you are, tell your story in a compelling way, and genuinely show that your art work or creative product and services are so incredibly unique? Sharing your unique story and/or mission statement will give you the tools to stand out from the crowd.
Here are three steps to get you in the right mindset:
1. Write a list of words and phrases that describe:
a) the actual work you make or do
b) the your personal professional history, and
c) the motivation behind your work.
We guarantee that the more specific you get, the more exciting your story will become.
2. Research your competition. Have fun making a giant spreadsheet of who else does work similar to yours. And remember, you and them are inherently unique. So the question to ask yourself when you are looking around is: "How am I different?"
3. Collect visuals. Words are your tool to telling your story in person and on your website, but don't forget about the visuals! What kind of materials, processes, and inspiration do you use to do what you do? Document all of these in a beautiful way, create mood boards that reflect how you want to represent your work, and then take it from there!
Good luck! Be in touch with us if you need an expert team by your side in helping you create the powerful visual and written story behind the work you do!