Visual artists are always asked to write an artist statement to add context to the experience of looking at their work. A successful artist statement doesn't tell the viewer how to feel, but might elaborate on the artistic process, the inspiration or symbolism in the work, and why the artist was driven to make it. When we work with artists during this process, it's an in-depth conversation that sheds light on their work. The end result allows them to engage their audience in a more meaningful way.
The same goes for helping creatives write a mission statement. We want to find out what your core values are, why you are unique, and what specifically you help your ideal clients with. It's not an easy task but by starting out with these harder questions, the rest of your marketing becomes a heck of a lot easier.
Here are five questions to start with when writing your mission statement:
What do you do? Be specific.
Who do you do it for? Again, be specific.
How do you do your work?
Who are you and why are you unique?
How do you bring value to your clients and make them incredibly happy?
If you're looking for a sure way to get a grasp on your creative business, check out the DELVE Toolkit. It's a one-on-one consulting program that takes a 20,000 foot view of how you communicate your work to the world, and then we can move on to work on specific projects to achieve your goals. There is a sale through 10/15/15, take advantage! Contact us for more information.