This post is updated and adapted from one originally posted on February 24, 2015.
Fact: you are the only person in the world who does exactly what you do in your unique way.
As artists and creatives, we all occupy so many different roles in our lives that sometimes we need a boost in seeing the big picture. We need to assure that we stand out in this vibrant, saturated, creative world. So, how do you let your audience know who you are, tell your story in a compelling way, and genuinely show that your art work or creative product and services are so incredibly unique? Sharing your story with words and visuals that support your work are the best way to stand out, but how?
Here are three steps to get you started:
1. Write a list of words and phrases that describe:
a) the actual work you make or do
b) your personal professional history
c) the motivation behind your work.
We guarantee that the more specific you get, the more exciting your story will become. These words serve as the framework for writing your statement and pitch, but can also be used to shape the visual support for your story. For example, if you describe your work as geometric, vibrant and strong, those words provide a guide for the kind of colors, typefaces and layouts you might want to consider for your website.
2. Research your competition. Have fun making a giant spreadsheet of who else does work similar to yours. And remember, you and they are inherently unique. So the question to ask yourself when you are looking around is: "How am I different?"
3. Collect visuals. Words are your tool to telling your story in person and on your website, but don't forget about the visuals! What kind of materials, processes, and inspiration do you use to do what you do? Document all of these in a beautiful way–for example, if you are a printmaker, create a video that shows your process! Another helpful way to start developing a visual story is by creating mood boards that reflect how you want to represent your work, the kinds of color palettes you like, the typefaces you are drawn to, and anything else that inspires you visually. You can organize your boards into categories and start developing your personal visual style that will help support your story and your work and make you stand out from the crowd!
Good luck! Be in touch with us if you need an expert team by your side in helping you create the powerful visual and written story behind the work you do!