Many artists aren’t outgoing. Heck, many artists are introverted. We know that we are supposed to make our work and get it out into the world, but this task can be stressful. On top of this, our work can sometimes be developed from a personal place, and it’s hard to share it in a way that feels genuine and not like you are bearing your heart to the world.
Luckily, you don’t have to be the life of the party to succeed at marketing, you just have to be clear and confident in your story. Marketing for artists is a necessity to get the opportunities you want. They won’t be achieved in a vacuum.
Here are 5 ways to overcome marketing anxiety if you have social anxiety:
Get your Unique Story down pat. It’s a curated version of who you are, the one that is clear, accessible and helps you share the story behind your work, but not every personal detail. So that right there is a great way to put yourself out there in a way that is controlled but still relatable.
Practice and memorize a really nice elevator pitch. This is a 1-2 sentence summary of who you are and what you do. Just memorize it so it sounds natural and conversational– not like a robot.
Make sure your website is amazing. This is one of your biggest assets. Even if you have terrible social anxiety when talking about your work (most of us do!!!), then your website will speak volumes for your amazing work and professional acumen.
Assure your visuals and documentation are gorgeous. Go back to the last point. This is a must for artists of any temperament, but especially important for people who will do a lot of their marketing online.
Get really good at one social media platform. You can build a solid community of friends and supporters online. If you dedicate yourself to sharing your work and unique story on Instagram, for example, you will be marketing your work in an inspiring way without ever having to speak to anyone!!
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