Organizing Your Stuff

The quick KA guide to genuinely sharing your work.

It all starts with your work. Whether you are a visual artist, a writer, a designer, a photographer, musician or a comedian, your art comes first and must be developed and nourished.

Once you have a body of work you want to share with the world, you need to get it out there to the correct audience who can support you. However, you want to make sure you share, or market, your work in a way that feels genuine and that looks really, really good so you can feel confident and excited about it.

Here is your quick guide to developing all of the proper materials so that you can indeed share your work and get the opportunities you want.

1. Define your unique story. This is the foundation of your personal brand, or who you are as a professional artist or creative. Spend time with this step first.

2. Get your visuals together. Photograph your work (art or products), and define your visual style. Oh, and do you need a logo? Answer here.

3. Remember that you are doing it right.

4. Get your website together.

Remember that your unique story is the most important part of sharing your work in a way that feels exciting and that will make sense to others. Sounding generic doesn't fly. Good luck!

 

 

 

© 2017 Kind Aesthetic, All Rights Reserved.

Your Editorial Calendar: Part 3, tools to get it done.

In the previous post, Your Editorial Calendar: Part 2, the content and visuals, we covered how to create unique content for your editorial calendar. Now we are going to help you make a plan to create your editorial calendar and execute it. To do this, you need an organizational plan and some tools to make it easy for you. Let's dig in!

1. Create your calendar. We use a spreadsheet shared through Google Drive. Not very exciting, but it works as a shared repository for ideas and creating an actual monthly calendar that we can both refer to. You can also use a physical calendar if you prefer to write down your plan and cross things off in a very satisfying way. Either way, it's time to fill in a blank calendar that will guide you.

2. Fill in your monthly themes. Think at least 6 months ahead. What are your monthly themes that will help guide all of your online content? Write them in.

3. When will you update your website? Remember, your website is the hub of all of your online content. Ideally, you would like to direct people here to do something: purchase something, sign up for your newsletter, follow you on social media platforms, or contact you. Your website represents you and your work when you are not there in person to explain it. So, your website updates are an important part of your marketing plan.

4. Equally important is your newsletter. We use Mailchimp to easily send out visually stimulating updates, but there are other paid and free platforms that you can also use. Remember back to our previous posts: be consistent.  Newsletters do not always have to share huge news or events, they can update your audience on new work, work in progress, or inspiration. How often will you share your newsletter? Write that into your calendar, as well as the days when you will prep the content before hand and do testing.

5. Updates to your blog or online journal are crucial to add to your editorial calendar. Keeping an active section on your website that shares important news and updates about your work serves as an archive and gives you a reason to direct people back to your website when you share these posts on social media.

6. Your social media updates probably seem the most overwhelming to add to your editorial calendar. How can you keep up on sharing so much original content and not get sucked into meaningless tasks all day? Use scheduling tools like Buffer or Edgar. These give you the power to schedule your online content at one time, which then works while you sleep! Then you can hop on to your preferred platforms when time allows to share your beautiful content. (Remember that that being physically present at events and in networking situations are all great fodder for your live social media content. These scheduling tools help you sell your product when people are engaging online so you can do your work.)

Here is a ridiculous but accurate metaphor to keep in mind when creating your editorial calendar: the key to sustaining a powerful online presence is to stay on top of your editorial calendar like you would nurture a garden. It needs some work at the beginning to get everything prepped for planting (who are you and what is your story?). Once you curate your garden (determine your themes and create original content) , you simple need to plant the seeds (schedule the content), and water, weed and fertilize (check into your calendar once a week, write your posts and engage on social media.) You'll the reap the benefits by creating a wonderful, supportive community around what you do.

Please say hi if you have any questions! We are here to help.

 

© 2017 Kind Aesthetic, All Rights Reserved.

How to stay sane around the holidays and focus on your practice

It’s really easy to get lost in the insanity of December with all of the life stuff that eats away from your practice. We are all there right now so here are some thoughts about how to stay sane and remain in perspective when deadlines loom and you need to find that last minute gift for your siblings:

Make lists. This is a very simple reminder, but list making is a huge life saver when you are under pressure. It makes the looming task seem easy and do-able, they help break down the anxious laundry list running through your mind into easy to accomplish tasks you can cross off and move on. The key is to keep the lists accessible, up-to date and easy to access. Assess them daily and lean on them to keep you organized.

Plan ahead. Use said list and plan your goals for each day – with some wiggle room. Don’t cram all of your work deadlines, marketing for your business and holiday to dos in one day. There is not enough coffee in the world for this to work. (We’ve tried.) So plan it out through the week and leave yourself some room to take a rest.

Don’t be hard on yourself and enjoy time with your loved ones. If you find yourself feeling overwhelmed every year at this time, plan for that next year. Do what you can and enjoy the crazy season!


We help talented artists and creative entrepreneurs with time management and finding time to make their practice a priority through the DELVE Toolkit. Take a look at what we offer and let us know if you want to chat!

© 2017 Kind Aesthetic, All Rights Reserved.

A quick guide to archiving your work.

For most of us, managing all of our digital archives is the last thing we want to use our precious time for. However, staying on top of your work offers you greater freedom and flexibility down the road. Having access to organized digital files of your work allows you to:

  • Update your website very easily
  • Apply to opportunities in minutes
  • Achieve a better sense of the scope of your work
  • Assure that your memory cards and other technology aren’t filled up with useless media
  • Stay current on the documentation of your work (before it’s sold, for instance)

Below we’ve outlined a checklist to help you process and manage your files. Each person will eventually create their own system, but this guide will hopefully be helpful in getting you started, or you can print it out and use it every time you sit down to process those jpegs.

1. Assess your storage:

  • Does your computer hard drive have RAM and space for working?
  • Are all of your files a total mess and need organization?
  • Do you have a reliable external hard drive with ample room to store your images?
  • Do you have your log-in info to your cloud storage for double back up of your work?

2. Assess your technology:

  • Am I able to read the files from my device (camera, memory card, iPhone) with ease?
  • Do I have the appropriate applications to edit and post-process (for example: Photoshop) my images?

3. Set aside time to create and edit the images of your work.

4. Edit.

  • Editing takes a few passes and therefore takes time. Be sure you end up with the best image, and save back up copies of the original!

5. Label your work. See a comprehensive guide on our site here.

6. Organize your folders.

  • Everyone has a different system, so you have to determine which works best for you.
  • Sometimes it’s easiest to think of this as an analog process first. How would you organize manila file folders full of prints of your work? By Year? By Project? By Medium?
  • Take a look at the big picture and stick to it.

7. Back-up.

  • Save early and save often, as our professors used to say. That especially goes for your back up archive. Just do it!

 

Good luck with your archive, artists and creatives! If you need help Organizing Your Stuff, look no further, we can help! Check out this amazing DELVE service tailored to your needs.

 

© 2017 Kind Aesthetic, All Rights Reserved.