Website Tips

4 ways to showcase nonvisual art and creative work on your website

If you’re a writer, performer, actor, musician or make other non-visual work, you know you need an attractive website. How can you make it look amazing and draw your ideal audience in with smart, compelling content?

We have some tips for you below:

  • Tell your unique story. Let your audience know who you are and the kind of work you do. Share a photo of yourself. Be your brand.
  • Have a beautifully designed site. If you are not a visual person, hire someone who is. Don’t lose your ideal audience with bad design.
  • Documentation is key. Look back at all of your work and create a curated archive that you can share on your site. Use photographs, press and description to provide a visually engaging summary of your projects.
  • No photos? Use case studies. If your work really doesn’t have any images to go along with it, don’t be afraid to create some amazing case studies. We have a great post about how to create a case study here.

Having a well-designed, wonderful website offers you credibility, give your ideal audience confidence in what you do, and provides a personal archive for yourself that can work for you online. Good luck! Let us know if you need help.

© 2017 Kind Aesthetic, All Rights Reserved.

Is your website working for you? On the Freelancers Union Blog....

We are excited to share another guest post on the Freelancers Union Blog.

Freelancers: is your website shining a light on what makes you stand out?

As a freelancer, you most likely have a website.
It’s your portfolio, your marketing tool, your repository for all things work.
But is it working for you, or against you?
One quick glance at an outdated, murky home page with blurry images might turn a client off right away.
Allow your work to shine by adhering to these three rules:
Read more here.

Read more of our guests posts on the Freelancers Union Blog and other great sources here.

© 2017 Kind Aesthetic, All Rights Reserved.

Your website: does it open up doors of communication?

As you know, your website is an incredibly effective and important tool for your art practice and creative business. Beautiful, well-maintained, current sites evoke confidence in your work, in you, and open up doors of communication. We liken it to looking at a neighborhood of homes. Your ideal audience is more likely to want to walk up to the front door of a home that looks clean, has a beautiful yard, and doesn't have too many winding paths and obstacles that prevent them from ringing the door bell. The same idea applies to your site: you want to give your viewers an accurate and positive sense of who you are right off the bat. Don't be a mystery!

Here are a few ways to assure that your website is working for you, not against you:

  • Include a photograph of yourself, your team and/or your establishment. We know that solopreneurs and artists can be shy, but posting a nice, professional photograph of yourself on your website will immediately make people more comfortable reaching out to you.
  • Don't make people click too much. Operate on the assumption that your audience does not have a lot time, so make it easy for people to see the work that you want them to see at a glance. Too many clicks might make your audience give up and move on.
  • Make it easy to understand what your work really looks like. We may have said this a million times already, but gorgeous images of your work are a must for any successful website. But if your work is better seen in context or in detail, be sure to share these images as well!  And don't forget to label your work and add descriptions as necessary. Better to be overly descriptive than to assume your audience knows what they are looking at.

Go check out your website and see if those three things are happening. If you are still unsure if your website is up to par, check out our DELVE Website Consultation. It's a sure way to get some outside, constructive feedback on how your site reads to your ideal audience.


© 2017 Kind Aesthetic, All Rights Reserved.

Your website as the hub for your professional life.

We love taking a curatorial approach to building and consulting on websites for our clients. We like to ask: What are all of the past, current and future projects that make up who you are as a professional? Who are you talking to? What is the work that you want to push forward?

So we collect everything to see an bird's eye view of your career so far, and then weed out superfluous projects and information in order to get to the core of who you are and what you do. This then gives you a very solid, professional, exciting base on which to build your website for years come.

Therefore, we always say that your website should be the hub of you: the repository for important projects, information, and thoughts that exemplify your brand that you can then jettison out into the world via social media.

The keys to developing the best content for your website are:

  • Curate. Creative people do a lot of things, but don't showcase any which project, bit of news or blog post on your site. Please be sure it speaks to and supports your brand.
  • It's ok to give things away. Not sharing your work for fear or someone stealing it doesn't help you at all. Showcase your work in a beautiful way.
  • Keep is clean. Visually, of course. Let your work speak for itself.

Good luck and let us know if we can be of any help telling your unique story and helping to create the best website for your work.

© 2017 Kind Aesthetic, All Rights Reserved.

How to make an amazing case study about your work.

The best case studies tell us a story about the amazing work that you did to help your client. It's a satisfying task to look back at your previous work and retrace your steps from start to finish. Let's look at an example.

The Marshall Strawberry project was a unique endeavor in collaboration with artist Leah Gauthier. Scroll through the slides below.

The questions we had to ask ourselves before designing our case studies were the following:

1) What problem did we solve? What did the client need?
2) How did we do it? What was our unique approach?
3) What were the amazing results?

From there, we could tell the story from an outside perspective, making it easy for anyone to understand the work we do. And it's also important that the case studies are well-designed, because everything should be! Taking the time to create powerful summaries of your work help create a long lasting archive of your work that solidifies your brand and tells the story of what you do while you are not there to explain it.

Take a look at our other Kind Aesthetic case studies here. Good luck with yours and let us know if you need help telling your brand story!

© 2017 Kind Aesthetic, All Rights Reserved.

Your Website: A Virtual Place to Call Home—an article in Professional Artist Magazine

The opening spread of the article, featuring the work and website of former  DELVE Toolkit  client, Jason Rondinelli.

The opening spread of the article, featuring the work and website of former DELVE Toolkit client, Jason Rondinelli.

We were recently contacted by Professional Artist Magazine to be interviewed for an article about creating an engaging and effective website. The article is full of information and tips from artists and arts professionals on how to create a successful website. The June/July issue is out in stores now. Here is a link to download a digital copy, or you can also order the print version.

"Your website should be your hub," said Jones, who's also co-founder of the creative agency Kind Aesthetic. "It should be where all of your information that you put out into the world originates. And, all information out in the world should lead back to your website."

© 2017 Kind Aesthetic, All Rights Reserved.

What is your secret creative life?

No matter what your day job is, if you have a creative hobby or side business, it is most likely your biggest passion and something you deeply want to make your whole life's work and income. Having worked at different amazing jobs in New York City, we have marveled at learning what people do after work, what kind of art they create, and how they may identify on their own time. What amazing conversations happen when you discuss writing comedy, painting, or a budding stationery business with coworkers! It's so pleasing to learn about a work buddy's favorite thing.

Yet, those conversations can often end with feelings of defeat, since time often seems to be an issue. Creatives still have the responsibilities of normal humans and have to work regular jobs and do mundane things to make their lives work, or to fuel their passions. Don't feel defeated, it just takes some extra effort, planning and sticking to your calendar to make real progress. 

From working with our amazing clients through the DELVE Toolkits for Artists and Creatives, we often see that they come in with an "all or nothing" mentality when it comes to separating the day job and making money from a creative endeavor. However, it's not so simple. 

We often recommend ways to start building your creative business on the side, step by step, in manageable pieces. Here are four vital issues to consider before going all out:

  • Is your product or service excellent and exceptional? Does it look amazing, stand out from the rest and made with exceptional quality? In this market of beautiful handmade, local goods, this is incredibly important. If you are offering a service, is your method tried and true and have you gotten good feedback? 
  • Do you know how to tell your unique story? What makes you stand out from the crowd? Is it your new innovative idea, craftsmanship, personality, creative history? 
  • Do you know how to make amazing visuals of your work? Word of mouth is the best way to get business, but having actual proof to back that up is key! If you have a discerning eye, then your ideal clients will also see that and want to hop on board.
  • Do you have the capacity to schedule small amounts of focused time to this endeavor outside of your day job? From experience, we know that time exists and can help you harness it. 

If you've answered I don't know or No to any of those questions, get in touch to talk. We can help you plan and tackle how to answer YES and move forward. Our DELVE Toolkit for Artists and Creatives is an answer—an important, effective, and non-threatening step to developing your passion into what it's supposed to be.

**Recently, a client said: Where have you been my whole life? Well, we are right here now!  We promise it will also be fun!**

© 2017 Kind Aesthetic, All Rights Reserved.