Leah Gauthier

How to make an amazing case study about your work.

The best case studies tell us a story about the amazing work that you did to help your client. It's a satisfying task to look back at your previous work and retrace your steps from start to finish. Let's look at an example.

The Marshall Strawberry project was a unique endeavor in collaboration with artist Leah Gauthier. Scroll through the slides below.

The questions we had to ask ourselves before designing our case studies were the following:

1) What problem did we solve? What did the client need?
2) How did we do it? What was our unique approach?
3) What were the amazing results?

From there, we could tell the story from an outside perspective, making it easy for anyone to understand the work we do. And it's also important that the case studies are well-designed, because everything should be! Taking the time to create powerful summaries of your work help create a long lasting archive of your work that solidifies your brand and tells the story of what you do while you are not there to explain it.

Take a look at our other Kind Aesthetic case studies here. Good luck with yours and let us know if you need help telling your brand story!

© 2017 Kind Aesthetic, All Rights Reserved.

Friday Links: July 25

We had a busy week, which included an amazing DELVE Food + Art event at the Made in NY Media Center on Tuesday. Thanks to all of you who made it out, and thanks again to all the artists who participated: Stefani Bardin, Emilie Baltz, James Collier and Michael J. Cirino. It was super inspiring and fun!

Emilie Baltz sharing her work at DELVE Food + Art

Emilie Baltz sharing her work at DELVE Food + Art

One of the participating artists, James Collier, shared a post on all the photographers who inspire him. Read it here.

The artist who first inspired us to think about Food + Art was Leah Gauthier. Read an interview about her newest project here.

Are you looking to give your emails more personality and meaning? Maybe you can have a stranger hand write them for you... (via Cash Studios)

There's a new book out that argues for the power of collaboration in creativity (and that many of the people we assume to be lone creative geniuses actually had a partner or two). Read more about it here. (via NPR)

When did floral centerpieces become a popular trend? It wasn't until after the start of the 19th century. Amy Azzarito writes an interesting article here. (via Chairs and Buildings)

© 2017 Kind Aesthetic, All Rights Reserved.

DELVE Interview: Leah Gauthier

As we get ready for DELVE Food + Art on July 22nd, we're spending a lot of time researching and talking with artists who work with food. The artist who originally inspired our interest in this topic is Leah Gauthier. We've worked with Leah on many various projects and were very excited to help her launch the Marshall Strawberry project last year. This year, Leah began a new body of work which is very much inspired by her new surroundings on the coast of Maine. We asked her a few questions about the new project here.

Leah Gauthier, from the series,  Some Bring Gifts

Leah Gauthier, from the series, Some Bring Gifts

What inspired your new body of work, Some Bring Gifts?
I think I've been moving towards this work my whole life. Growing up on a river bank in Northwest Indiana, just outside of Chicago, I spent my childhood foraging for rocks, watching snapping turtles lay their eggs, knitting, embroidering, drawing, making prints and cooking. Always wanted to be an artist and a naturalist when I grew up. Some Bring Gifts is really a synthesis of my lifelong loves.

What is the process for creating these works?
My creative parameters materials-wise here are anything that is on hand, or I cross paths with– foraging, happenstance, alternative purpose or gifts can be used in a piece. I start out with one interesting element, most often the handmade component. Then it's an intuitive chess game for constructing the rest of the piece since the materials are so varied.

Foraging plays a big role in the materials you use in this project. Do the results of your foraging determine the sculpture, or do you have an idea in mind before you look for materials?
Mostly the results of many outings. On occasion I'll search with more specificity to advance or complete a piece. One complicated aspect of this work is that the foraged components are seasonal. I might have to wait a whole year for something just past it's moment.

What is the most interesting natural form/plant/material you've found on your foraging walks? And did it make it into one of the sculptures?
I found some chaga in the woods of Islesboro, Maine on a recent trip there. Chaga is a parasitic fungus found mostly on birch trees, highly prized for medicinal purposes in Russian and Eastern European folk medicine. Never made it back to the house. Two toddlers in tow and no collection bag on hand. Last week a beautiful tiny silk spider egg sac appeared in my mail box. That will be woven into a piece soon as I'm certain the babies have hatched.

Does food/food production/social and cultural constructs around food, play a role in this work (since it factors so heavily in much of your other work)? If so, how?
Yes, mostly because food (growing, cooking, preserving) is such an important thread of my everyday life. A wide range of ingredients are always close at hand. Food is also super sensual as sculptural material. Scented, flavorful, cultural, social, political, vital for survival, it's charged in every way imaginable.

Can you share some thoughts about your approach to your art practice and how living mindfully plays into that? I strive to live and make art lightly, simply and in the moment. Natural materials are ephemeral, biodegradable, seasonal and sometimes edible. Recycled materials can be made to live many lives beyond their original purpose given enough creativity and ingenuity to make that so. All of this work requires me to tune in and look deeply into what is right in front of me, then re-imagine.

ABOUT LEAH

Leah Gauthier (b. 1963, Chicago, IL) is an intermedia artist who lives and works in Brunswick, Maine. Her work explores food--growing, eating, cooking, preserving, scent and memory, food as sculptural material, history of food and agriculture, revival and protection of endangered food plants, urban agriculture, sustainable and transitional growing, food as cultural identity and as an agent of social change.

Leah's art has been exhibited in traditional and unconventional spaces including Eyebeam in New York City; Decordova Museum and Sculpture Park in Lincoln, Massachusetts; The Portland Museum of Art in Portland, Maine; SoFA Gallery at Indiana University in Bloomington, Indiana; Coastal Maine Botanical Gardens in Boothbay, Maine; the National Heirloom Exhibition in Sonoma, California; GASP Gallery in Brookline, Massachusetts; 808 Gallery at Boston, University and 0.00156 Acre Gallery in Brooklyn, New York.

She has been an artist-in-residence at the MacDowell Colony, Eyebeam and The Burren College of Art in Ballyvaughn, Ireland, and has received grants and awards from the Pollock-Krasner Foundation, Puffin Foundation, Efroymson Contemporary Arts Fellowship, National Endowment for the Arts, Berkshire Taconic Community Foundation and others.

Leah received her M.F.A. From the School of the Museum of Fine Art Boston and Tufts University, and her B.F.A. from the School of the Art Institute of Chicago. She has taught at Butler University, Henry Radford Hope School of Fine Art Indiana University Bloomington, the School of the Museum of Fine Arts, Boston, Tufts University and Chester College of New England. She is a founding member of ||| Art curatorial collective.

If you're also interested in Food+Art, join us on July 22 in Brooklyn! Tickets here

© 2017 Kind Aesthetic, All Rights Reserved.

The Marshall Strawberry Update

One of the first projects we worked on as Kind Aesthetic was with the artist Leah Gauthier to help her revive the Marshall strawberry, and launched our interest in food as a medium in art (which we'll be investigating further at our DELVE Networking Food + Art event on July 22nd--Get tickets here).

Leah is an intermedia and relational artist whose work explores food. In 2006 Leah learned about the Marshall Strawberry, which was once deemed by James Beard, the Father of American gastronomy, as the tastiest berry ever. More importantly it is an heirloom, juicy, delicate berry that became nearly extinct due to its incompatibility with modern industrialized agricultural practices started in the 1960s. She requested some runners from USDA Scientists in Corvallis, Oregon and by the start of 2013, she had single-handedly grown hundreds of Marshall Strawberry plants that were thriving.

She recently launched a very successful Kickstarter campaign to continue to grow the project. Here is a beautiful video she made that tells the whole story and gives an update on her plans for the project.

Interested in Food + Art? DELVE Networking is happening on July 22 in Dumbo, Brooklyn. Join us!

© 2017 Kind Aesthetic, All Rights Reserved.

Creative Marketing at CUE

We love CUE Art Foundation because they are truly committed to helping artists with their processes. Through workshops and one-on-one meetings, individuals can explore the potential in their own unique paths by learning from others.

Last Wednesday, October 2, we hosted a workshop called Creative Marketing for Artists. This workshop is a fresh way to look at our art practices. It isn't like usual marketing workshops– we didn't cover the standards for social media, blogging and writing press releases. Quite frankly, that information is valuable, important and covered by many professional practices programs, but it's a given that you have to use those tools in today's art world. Our workshop was a lesson in expanding our minds to think where beyond the "art world" our work can exist, make an impact, and grow our audiences.

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We used the Marshall Strawberry Project by Leah Gauthier as an example. Leah is a relational artist who uses plants and food as her medium, is committed to educating her audience about diversifying our food supply, and often incorporates performance into her work. She wanted to try and sell work ( a "product") in order to make some extra income on the side that would hopefully enrich her practice and not be a distraction. During the workshop we shared her story and showed the work of some other artists to demonstrate how these non-traditional models could adapt to any art practice with a little elbow grease, hard work and thinking outside the box.

We are really excited about all the projects that were shared with us after the workshop and during the one-on-one consultations. For those of you who attended, it was really special to delve deeper into what you all do, where you passions lie, and to spend some time with you and your art work. You inspired us, and we hope you are making progress with your ideas.  

Stay tuned for a future Creative Marketing Workshop near you. We'll send out information on our mailing list, and also via Facebook and Twitter. 


 

© 2017 Kind Aesthetic, All Rights Reserved.

The most delicious strawberry of them all....

Many of you have probably seen posts or articles about this mysterious and tasty Marshall Strawberry and are wondering what it's all about. Here is the beautiful story.

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Leah Gauthier, a very talented artist/farmer, works with live plants, agriculture and food in her art work.  Over five years ago, she discovered that the Marshall strawberry—once deemed by James Beard, the father of American gastronomy, as the tastiest berry ever grown–was on Slow Foods most endangered foods list. Interested in assuring that our future generations have a diverse food supply and a healthy planet, she received one of only three runners left of this American treasure. She began to grow the Marshall, and this amazing berry did not disappoint. Now she has hundreds of plants and wants people across America to join her in raising Marshall plants in their gardens – urban or traditional – to enjoy truly local eating and to be part of a movement to save endangered plants that are vanishing, or have vanished,  from our food supply.

So yes: you can buy the Marshall Strawberry!
Who doesn't want to taste a ripe, delicious berry right off the vine in their own backyard or on their very own fire escape?

They are available for purchase via her on-line pop-up shop and will be sold at the Brooklyn Flea March 16 +17, 2013. 

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Marshalls are very rare and easy to grow. Each plant comes as a numbered limited edition in its very own hand-sewn container.

Kind Aesthetic has helped Leah to simultaneously educate people across the United States about this meaningful project, and also to give a deeper meaning and reach to her art work. We are proud to be working with her to cultivate the Marshall (pun intended) and thanks to all the amazing people who have purchased Marshalls and who have written thought-provoking pieces.

Spread the word by buying a plant for yourself or a friend, or sharing the pop-up shop on your chosen social media platform! All of the proceeds are going to help Leah find a permanent home for a huge Marshall strawberry patch someday soon, where visitors can go at harvest time and smell the sweet berry breeze.

 

© 2017 Kind Aesthetic, All Rights Reserved.