Marshall Strawberry

How to make an amazing case study about your work.

The best case studies tell us a story about the amazing work that you did to help your client. It's a satisfying task to look back at your previous work and retrace your steps from start to finish. Let's look at an example.

The Marshall Strawberry project was a unique endeavor in collaboration with artist Leah Gauthier. Scroll through the slides below.

The questions we had to ask ourselves before designing our case studies were the following:

1) What problem did we solve? What did the client need?
2) How did we do it? What was our unique approach?
3) What were the amazing results?

From there, we could tell the story from an outside perspective, making it easy for anyone to understand the work we do. And it's also important that the case studies are well-designed, because everything should be! Taking the time to create powerful summaries of your work help create a long lasting archive of your work that solidifies your brand and tells the story of what you do while you are not there to explain it.

Take a look at our other Kind Aesthetic case studies here. Good luck with yours and let us know if you need help telling your brand story!

© 2017 Kind Aesthetic, All Rights Reserved.

The Marshall Strawberry Update

One of the first projects we worked on as Kind Aesthetic was with the artist Leah Gauthier to help her revive the Marshall strawberry, and launched our interest in food as a medium in art (which we'll be investigating further at our DELVE Networking Food + Art event on July 22nd--Get tickets here).

Leah is an intermedia and relational artist whose work explores food. In 2006 Leah learned about the Marshall Strawberry, which was once deemed by James Beard, the Father of American gastronomy, as the tastiest berry ever. More importantly it is an heirloom, juicy, delicate berry that became nearly extinct due to its incompatibility with modern industrialized agricultural practices started in the 1960s. She requested some runners from USDA Scientists in Corvallis, Oregon and by the start of 2013, she had single-handedly grown hundreds of Marshall Strawberry plants that were thriving.

She recently launched a very successful Kickstarter campaign to continue to grow the project. Here is a beautiful video she made that tells the whole story and gives an update on her plans for the project.

Interested in Food + Art? DELVE Networking is happening on July 22 in Dumbo, Brooklyn. Join us!

© 2017 Kind Aesthetic, All Rights Reserved.

Creative Marketing at CUE

We love CUE Art Foundation because they are truly committed to helping artists with their processes. Through workshops and one-on-one meetings, individuals can explore the potential in their own unique paths by learning from others.

Last Wednesday, October 2, we hosted a workshop called Creative Marketing for Artists. This workshop is a fresh way to look at our art practices. It isn't like usual marketing workshops– we didn't cover the standards for social media, blogging and writing press releases. Quite frankly, that information is valuable, important and covered by many professional practices programs, but it's a given that you have to use those tools in today's art world. Our workshop was a lesson in expanding our minds to think where beyond the "art world" our work can exist, make an impact, and grow our audiences.

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We used the Marshall Strawberry Project by Leah Gauthier as an example. Leah is a relational artist who uses plants and food as her medium, is committed to educating her audience about diversifying our food supply, and often incorporates performance into her work. She wanted to try and sell work ( a "product") in order to make some extra income on the side that would hopefully enrich her practice and not be a distraction. During the workshop we shared her story and showed the work of some other artists to demonstrate how these non-traditional models could adapt to any art practice with a little elbow grease, hard work and thinking outside the box.

We are really excited about all the projects that were shared with us after the workshop and during the one-on-one consultations. For those of you who attended, it was really special to delve deeper into what you all do, where you passions lie, and to spend some time with you and your art work. You inspired us, and we hope you are making progress with your ideas.  

Stay tuned for a future Creative Marketing Workshop near you. We'll send out information on our mailing list, and also via Facebook and Twitter. 


 

© 2017 Kind Aesthetic, All Rights Reserved.

The most delicious strawberry of them all....

Many of you have probably seen posts or articles about this mysterious and tasty Marshall Strawberry and are wondering what it's all about. Here is the beautiful story.

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Leah Gauthier, a very talented artist/farmer, works with live plants, agriculture and food in her art work.  Over five years ago, she discovered that the Marshall strawberry—once deemed by James Beard, the father of American gastronomy, as the tastiest berry ever grown–was on Slow Foods most endangered foods list. Interested in assuring that our future generations have a diverse food supply and a healthy planet, she received one of only three runners left of this American treasure. She began to grow the Marshall, and this amazing berry did not disappoint. Now she has hundreds of plants and wants people across America to join her in raising Marshall plants in their gardens – urban or traditional – to enjoy truly local eating and to be part of a movement to save endangered plants that are vanishing, or have vanished,  from our food supply.

So yes: you can buy the Marshall Strawberry!
Who doesn't want to taste a ripe, delicious berry right off the vine in their own backyard or on their very own fire escape?

They are available for purchase via her on-line pop-up shop and will be sold at the Brooklyn Flea March 16 +17, 2013. 

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Marshalls are very rare and easy to grow. Each plant comes as a numbered limited edition in its very own hand-sewn container.

Kind Aesthetic has helped Leah to simultaneously educate people across the United States about this meaningful project, and also to give a deeper meaning and reach to her art work. We are proud to be working with her to cultivate the Marshall (pun intended) and thanks to all the amazing people who have purchased Marshalls and who have written thought-provoking pieces.

Spread the word by buying a plant for yourself or a friend, or sharing the pop-up shop on your chosen social media platform! All of the proceeds are going to help Leah find a permanent home for a huge Marshall strawberry patch someday soon, where visitors can go at harvest time and smell the sweet berry breeze.

 

© 2017 Kind Aesthetic, All Rights Reserved.